The Death of Differentiation: Why Standing Out Isn’t Enough Anymore

For years, marketing has lived by a simple rule: differentiate or die. Every brand, every product, every ad campaign has been built around the idea that to win, you must stand out. Be unique. Be unlike anything else.

But here’s the problem: everybody’s different now. And in a world where every brand is screaming for attention, “different” isn’t what make…