Steal These 7 Brand Hooks That Drive Organic Reach

There’s a reason your last post didn’t hit. It wasn’t the algorithm. It was the hook.

The difference between ignored and irresistible often comes down to one line: the hook.

We’re talking about that first sentence, headline, or visual cue that makes a consumer stop, tilt their head, and lean in. The gateway drug to the rest of your content. Whether it’s a TikTok caption, the first frame of a carousel, or an email subject line, the best brands treat their hooks like copywriting gold—because they are.

And here’s the secret most agencies won’t tell you:

You don’t need to reinvent the hook.

You just need to steal the right ones and make them yours.

Let’s break down 7 proven hook styles used by fast-growing brands—and how to adapt them to your next campaign, landing page, or social post.