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From Megaphone to Magnet: How to Build Brands That Attract Instead of Chase

From Megaphone to Magnet: How to Build Brands That Attract Instead of Chase

Jan 22, 2025
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Marketing Insider
Marketing Insider
From Megaphone to Magnet: How to Build Brands That Attract Instead of Chase
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Nobody likes being yelled at by a brand. Yet every day, countless marketing strategies still feel like shouting into the void. But what if there’s a better way? What if your brand could pull customers in instead of constantly chasing them down?

Most brands today are still holding the megaphone, pushing harder, louder, and more frequently in a desperate bid for attention. But the most successful brands—the ones that have built loyalty and trust—are doing the opposite. They’re magnets, attracting customers with authenticity, storytelling, and purpose.

Stop shouting. Start drawing people in.

Why “Push” Marketing Is Fading

Push marketing—traditional advertising, hard sales tactics, and aggressive promos—still works, but less effectively than ever. Consumers today are exhausted by the noise. The average person sees over 10,000 ads daily, according to market research. But how many of those ads do they trust?

Not many. In fact, according to Edelman’s 2023 Trust Barometer, 56% of people globally say they distrust brands’ advertising. Why? Because they feel like brands are chasing them down for their wallets instead of speaking to them as humans.

When consumers feel chased, they run. But when they feel understood, they stay.

From Megaphone to Magnet: The Framework

Magnetic brands don’t sell harder; they resonate deeper. They create emotional pull, showing customers why they matter instead of just what they sell. Here are the five principles of building a magnetic brand:

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