Data Without Action Is Just Storage
Why the Future of Customer Engagement Hinges on Activation
You already have the data. But until you can activate it—across channels, in real time, for real people—it’s just an expensive liability. Here’s how to fix that.
When I was at Priceline, we were drowning in customer data. Hundreds of millions of searches, filters, app opens, abandoned carts. You name it, we tracked it.
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